Great article. Thank you. I thought the last line regarding the Bolt was funny: "Our next challenge is to increase demand”. It's my understanding the more Bolt they sell the more money they will lose.
They could increase demand if they actually ADVERTISED the car on TV, the radio, the Net and in the print media.
Don't think I've seen or heard a single Bolt specific ADVERTISEMENT paid by Chevy anywhere. Doesn't mean there haven't been any, just haven't seen/heard any myself.