Others will challenge you on using the terms "compliance car" and suggesting they are taking a loss - but it appears to be the crux of the matter. Do they want to sell the car or not? To me, it seems like GM is treating the Bolt as a tax on the continued business of selling profitable trucks and full size cars.gbobman wrote: But from the commitment of the company as a whole, they seem to be treating it as a compliance car. Taking the loss and mitigating ongoing expenses.
If there was a juicy profit margin with the Bolt, rest assured - it would be offered in all 50 states, and we'd see as many TV ads for the Bolt as there are for the Silverado.