Official: GM Marketing boss says Chevy will keep BOLT name

[gmvoltguy]

In a recent interview with Tim Mahoney, USA TODAY discovered that Chevrolet will keep the Bolt EV name for their upcoming 200 mile electric vehicle.

Mahony said he approved the Bolt name, saying that “The decision is made. The name won’t be changed.” He added that confusion, he called it ‘synergies’, between the two names can be good as then the Bolt name association with Chevrolet is nearly immediate as most everyone knows the Volt is a Chevrolet.

http://www.myelectriccarforums.com/official-upcoming-ev-from-gm-will-keep-the-bolt-name-says-chevy-marketing-boss/

 

[sam]

I guess from a marketing perspective it works well for them

 

[mark111]

The word Bolt represents speed. I see no reason for them to want to drop it.